I have been working on my new system.
In the Yaro Starak thing I read the other night it talked about implementing systems which allow you to step back and do more – outsourcing jobs and employee others to carry out instructed tasks.
And this is what is really exciting about my new system, I should be able to increase my capacity by about 4-500% for the amount of clients I can handle for digital promotions.
Really it could be considered a communications or customer service strategy to implement a private membership site where clients can access a great deal of instructional material – in this sense I’m getting the client to do the work for me!
I have been procrstinating a bit, there’s technical aspects which I can handle myself and I need to start planning a dedicated campaign. I’m pretty confident in what I’m offering so although I want to have a clear idea of how the marketing content will fit, I will be building it slowly.
I’ve never really built a list but afterall I must have hundreds of casual enquiries in my email over the last 12 months, and I can email them all once I go through my mailbox and invite them to trial the service for free for a month.
So I need an email announcement, I need a landing page or maybe several for an adwords campaign, and I want a front page for the forum . . . and boy! I need to rehaul my whole marketing! I’ve just been looking over my site and seeing how messy the message is – all it seem s to say is “social internet online media web 2.0 marketing promotion” all over the place and I’ve really got to start plugging in clearer messages.
maybe if you cant adapt the message to be simpler, you can develop the product so it’s easier to understand!
With my new system I’m aiming to be able to provide complete management support for a musician at some point because saying we run an online or virtual or digital band and artist management platform that’s a lot easier and more compelling than saying “we try different ways to see if you can make money from the internet with music.”
and rather than seeing how many keywords I can string together without saying “oh I just spam myspace for bands” I can say quite clearly: You are getting private access to specialized information on how to carry out music promotion online and there’s going to be some guys from india hanging around to help you out with whatever you should need.
And with that sorted out I can then start to use the online section of http://www.kurb.co.nz as a small business focused thing, knowing the musicians are all happily entertaining themselves on the private forum.
Tags: innovation, marketing message, private membership, systems
