I am still procrastinating over my new venture. Basically I accepted there was nothing I could do except get on with the copy, and reading a couple of ebooks recently on the subject didn’t really get me in the mindframe for writing the screeds and screeds of blog copy and landing copy and newsletter copy I’m going to need on this, because it just left me thinking how average my existing copy is.
Everytime I update my site I think it’s so much better. Every time I come back a month or so later to tweak it again, it always sounds like rubbish!
As I say I’ve been thinking about offering solutions to problems, create quantifiable benefits and impressions of added value, and also looked for ways to target the more desperate and highly motivated purchasers.
I don’t want to insult my readers and potential customers with typical landing page copy. I’m not trying to move 1000 units. I’m going more targeted, more connected, and because I’m not demanding a massive launch, I may just use my blog to start – my proper blog, not this one – to ramp it, just by continuously posting blogs that frame it – for example
“why musicians need a graphic and web designer” then: this is why musicians need a graphic designer, and did you know our forum has a dedicated graphic and web design support person? You wont get access to a graphic or web designer with this amouint of value anywhere else . . .
My other main technique of course was going to be my list. Again, I dont want some cheesy sales letter. In fact, I don’t think I’ll even use this strategy unless I have to because I don’t really want the reputation for foisting my paid site onto everybody.
HOWEVER I think I will most likely use a cheesy landing page in conjunction with my adwords, just to see how it goes. It may be very well that this because a high turnover / low retention strategy. Who knows.
So yeah it’s just lots of copy. Did I tell you how unfazed I am about business starting to slow down? I feel incredibly mature that I am willingly allowing the space to be made to develop my new system even though turnover has dropped off. Perhaps its blase but I think it shows that I’m am comfortable committing to the long term benefits for my business even if it means taking it easy for awhile.
So allowing myself to be distracted I did some more innovating. I think it’s because it was my auckland cd / dvd duplication copying and printing business that I first thought of offering as a service without thinking about it – now its my steady earner!
And from that point on I thought as long as I could do or make something I may as well put a price on it!
I mean isn’t it hilarious I charge $75 p/hour for graphic design when the only subject I ever failed was art? Because as long as I can do a poster or flyer in photoshop . . . then I may as well charge for it!
This is the reason I offer video services and SEO services. Because I can! I just set up a page on my website and charge less than everybody else. I’m not exactly an expert but I seem to do alright!
So I will set up a music licensing and publishing company when I get the chance, and don’t forget my modelling agency! big passion for the modelling industry! haha . . . but tonight I thought I may as well start an advertising company while I’m mucking around.
Offer advertising on my blogs and sites, and all through the “kurb advertising network of blogs and websites”.
Yes thats right, my handful of sites that get 100 hits a day each if theyre lucky and each of my clients who are lucky to get that. Charging an advertiser $1 per day wouldn’t be TOO much of a bad deal.
I mean it SOUNDS like a good deal. ADVERTISE THROUGH OUT THE KURB NETWORK – PREMIUM CAMPAIGN BUDGETS GO ALL THE WAY UP TO $1!!!!!
Tags: advertising, copywriting, ebooks, licensing, modelling agency, publishing company, royalties
